I’ve worked in the AI sector throughout my career, so I’m no stranger to the power of this technology. But with the recent hype and excitement has also come increased levels of scepticism, particularly as we’re warned of an ‘AI bubble’ which could burst at any moment.

If you want my honest opinion, I don’t think this is a bad thing. It’s a development that will force the market to separate the wheat from the chaff, the legitimate players from those just jumping on the AI bandwagon. And I truly believe the differentiator is one key factor: trust.

Legal: The Industry of Trust

If we take a step back and think about the market we’re bringing our AI to, the importance of trust becomes even clearer. The role of any lawyer is to defend their business or client, who is placing their interests, assets and personal information in the hands of their lawyer. What’s more, Luminance is applying AI to contracts – the embodiment of trust in the sense of a tangible guarantee of a promised outcome.

In the same way no one would turn to a lawyer with an untrustworthy reputation or enter into a contract which can easily be broken, Legal-Grade™ AI without trust becomes null and void. In fact, that’s why we spent our first five years exclusively working with private practice firms. Our AI has now been trained, tested and validated at the very highest level, by the strictest of judges who understand the importance of trust and precision when it comes to any kind of legal activity.

The Call for Trustworthy AI

In terms of AI more generally, there’s been a shift in sentiment towards ‘distrust’ of the longevity and actual value of this technology. We’ve seen the catastrophic consequences of AI that can’t be relied on, with more and more lawyers under fire for citing fake cases invented by ChatGPT. There’s no question about it – the risk of inaccurate information can’t be justified in the courtroom, or indeed in any legal context.

And it’s not just the AI itself at risk of spouting false information… ‘AI washing’ is cropping up more and more, as vendors mislead or exaggerate their use of AI to capitalise on the hype. In an era of excess information, fake news and deception, the need for transparency and honesty has never been greater.

What Does Trust Look Like?

It’s all well and good to cite trust as the saving grace, but how can companies deliver this in practice? It’s certainly not a quick-fix solution, but in my opinion one of the most valuable assets is customer validation. Today, Luminance is trusted by over 700 organisations around the world, many of whom happily provide testimonials, referrals and evidence of tangible ROI, thus further endorsing this cycle of trust.

What’s more, we extend this trust to new organisations, offering a two-week free trial – a no-strings-attached chance for anyone to try out our technology on their own documents. Talk is cheap, the proof is in the pudding… We’re confident that our AI speaks for itself in terms of its immediate value. Having been on the market for nearly a decade, we’ve managed to build a legacy, establish precedent and prove that we continuously deliver on what we promise. There’s no better recipe for trust.